born 19 November 1953, France
IFP, Information Fiction Publicité was a collective composed of Jean-François Brun, Dominique Pasqualini and Philippe Thomas. The collective worked for approximately 10 years, from 1984 (in 1985 Philippe Thomas quit the collective, embarking on a career of his own) to 1994, at which point they disbanded, opting to pursue non-art related careers. Briefly active in New York, the duo moved back to Paris, where the majority of their activity and subsequent recognition took place. L’Épreuve du jour was their first and only retrospective, and offered a precious opportunity to consider a broad, extremely well-curated selection of their rather elegant, if decidedly generic work. Essentially preoccupied with the social space where public advertising totally blurs into the private life of the individual, and, perhaps more importantly, the (then) extremely fashionable issues of authorship, the work consists largely of three parts: their logo (featured on sculptures and light boxes); images of the sky; and advertising in various forms. |
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